Freight & Trucking Brokerage for CPGs

Value-Added Solutions that Align Best for All Involved & Drive Down Your Total Cost of Ownership

On-time delivery of consumer products is essential for our consumer packaged goods (CPG) clients, as well as the health of our nation’s economy. CPGs are increasingly turning to LiVe Logistics to drive down the total cost of ownership (TCO) of their freight (and to sleep better at night).

Prevent Retailer Chargebacks & Deductions

LiVe helps CPG customers lower retailer chargebacks and deductions. We understand how late deliveries, damage, missing placards, and too little stretch wrap can turn into a retailer invoice, PO deduction or short pay from the retailer. This often costs even the best CPG suppliers time and resources that translate into real money. Margins can be thin and we’re here to help.

By partnering with LiVe Logistics, you can reduce or completely avoid having to research why a deduction was made, verify its validity, and deal with the seemingly endless circle of denials that may only lead to a partial approval because your team is worn down.

Hassle-Free Pickups & Deliveries

We’ll pick up your loads, so you don’t need to keep calling your carrier or find a last-minute replacement. However, if you do need a last-minute replacement, contact us and we’ll try to help.

We’ll notify you when the load arrives and you can trace your shipment from the time we leave your facility to the time we arrive at the retailer or warehouse. We likely already ship into that facility or 3PL, so we should know the best time to arrive to get the trailer unloaded quickly. We have a team dedicated to making those appointments who build relationships at the receiver and understand what we can do to help them on the receiving dock.

On-Time Shipments

We understand plants don’t often have extra storage space on the dock, making it even more important to arrive on time, with the correct equipment and paperwork. LiVe works with many warehouses that are both CPG and 3PL operated, so our dedicated team works to understand and adhere to the nuances each may have regarding their operations. It’s common for LiVe to have more experience working with a 3PL warehouse provider than some of our customers who may be shipping into a newer location.

We also understand drivers can arrive too early at many plants and warehouses, so we set arrival windows each driver must follow. Many facilities are busy and need to work through shipments in the order they’re scheduled. Many locations simply don’t have a large lot on property where drivers can park and wait to be loaded or unloaded, so we communicate arrival times. We also don’t want drivers to look for street parking out front and many municipalities don’t even allow trailers on the street in a line waiting to be unloaded. We’ll work to avoid being the reason the warehouse manager gets a complaint call because their shipments are blocking traffic.

CPG Sector Clients

3PL Transportation Options

The first way we ensure on-time shipments and drive down freight TCO is by utilizing the best transportation mode for each and every shipment we handle throughout North America, including:


  • Full Truckload (FTL)
  • Drop Trailers
  • Multi-Stop Deliveries
  • Shared Truckload (STL)

Less-than-Truckload (LTL) Equipment & Other Types

  • Dry Vans
  • Refrigerated & Frozen
  • Box Trucks
  • Sprinter Vans
  • Flatbeds
  • Drayage
  • Intermodal
  • Rail

As a broker, we don’t have built-in equipment and driver limitations but can instead tap into a virtually unlimited transportation pool across thousands of carriers.

Capitalize on LiVe’s CPG & Retailer Experience

Founded in 2016 and operated by executives from companies including CH Robinson, AFN, PECO Pallet, NAL Worldwide (Syncreon), and Exel Logistics (DHL Supply Chain), LiVe Logistics is financially stable, growing, deeply experienced, and very flexible. We can act swiftly to prevent and resolve problems on a 24/7 basis and have relationships with many of the largest retailers in the country – some of whom are also Live Logistics clients.

LiVe Logistics freight brokerage services are different by design: we will work closely with your team utilizing world-class technology to ensure your freight is delivered on time while reducing your overall supply chain costs and TCO.

Get started by giving us your hardest loads to see the difference LiVe Logistics can make on your shipments.

Contact us to learn more about our CPG freight solutions